OUR STRATEGY


Together with other healthcare stakeholders, Amgros must ensure an efficient supply, create the conditions for better health, and act as an international role model in supplying the healthcare system of the future. This task is complex and influenced by many factors. It therefore requires Amgros to continuously develop and refine our business strategy.

Together with the hospital pharmacies, Amgros has historically been responsible for ensuring the supply of medicines to public hospitals in Denmark. This means that being a small country, we cannot handle every task on our own.

We need a closer collaboration with our Nordic neighbours and the rest of Europe to solve shared challenges.

Treatments are moving from hospitals and closer to citizen's homes. Here, Amgros also contributes by securing better prices and a more coherent supply in the primary sector.

WE FOCUS ON THREE AREAS

Amgros, together with other healthcare actors, must ensure an efficient supply system, create
conditions for more health, and act as an international role model in supplying the healthcare sector of
the future. To achieve this, we must continuously develop and adapt our organisation in line with
changes in the healthcare sector, the society and not least within the EU. In the near future, we have
chosen to focus on three areas:

 

THREE MILESTONES WE HAVE ACHIEVED BY 2030
For each of our focus areas, we have defined milestones for where we aim to be by 2030.

By 2030, Amgros has become an even more central driving force in the efficient supply of hearing aids, 
medicines and medicine-related solutions to the Danish healthcare system.

2030 is not an end point, but a milestone on our journey. 

OUR DNA

Our mission and vision set the direction for how we contribute to a strong and sustainable healthcare system – both today and in the future.

It is our ambition to be the partner that makes things succeed – in Denmark and internationally.

Our values guide how we interact and collaborate with one another and with our many partners.

Explore our full DNA below.

Kop med skriften

Photographer: Anne-Li Engström

Amgros’ DNA

Amgros’ DNA is deeply rooted in our employees and in our management; in fact, in everything we do.

VISION

Amgros is internationally recognised as a role model in suppling the healthcare sector of the future​

  • We are a natural sparring partner in development
    of the Danish healthcare sector
  • We build and maintain our national and international network to inspire ourselves and those that we help
  • We contribute both nationally and internationally to sustainable and efficient supplies for the healthcare sector of the future

MISSION

Together with other health actors, we effectively supply the health service and create the conditions for more health

  • We supply the healthcare sector with hearing aids, medicines and medicine-related solutions
  • We are independent and impartial and we are not afraid to question existing practices – good partners and opponents
  • We share our knowledge and insight, so that other healthcare players can make the right choices on and informed basis
  • We create financial leeway, so that more people can be 
    offered treatment for the same investment

VALUES

We are thorough, curious and bold, and we help create job satisfaction.

We are thorough, curious and bold, and we help create job satisfaction

Thorough

  • I act professionally, align my expectations with those of my cooperation partners, and I deliver results of high professional quality
  • I make an effort, take responsibility for my assignments and keep my side of agreements

Curious

  • I ensure dialogue by listening and asking questions in order to understand the needs and potentials of my cooperation partners
  • I am proactive and outreaching and I am open and honest in my communication

Bold

  • I dare to challenge myself and my surroundings
  • I am flexible and I always strive to understand the world that I am a part of

Job satisfaction

  • I am proud to make a difference I value my freedom and the responsibility that goes with it
  • I am an enthusiast and I contribute to knowledge sharing and collaboration across divisions
  • I am always ready to help others and to take responsibility for ensuring a sense of community and a positive working environment, so that everyone can enjoy coming to work

CORE COMPETENCE

Through understanding and a grasp of the situation, we create simple solutions in a complex world

  • We work closely with our stakeholders, so that we understand their needs
  • We use our expertise, insight and overview, when we create solutions that work across sectors, regions, organisations and national borders
  • We evaluate our methods and processes so that we constantly improve

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Strategy

Cooperation

We live in a time with serious challenges, not least in relation to our climate and the environment. Therefore, we’re in constant dialogue with our cooperation partners in Denmark and abroad. Because when we listen and work together, we achieve the best results - for all parties

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Strategy

Organisation

The activities and tasks we perform at Amgros are very diverse, and they involve cooperation with a large number of external stakeholders. Our organisation defines what we do and who our cooperation partners should contact

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Strategy

About Amgros

We secure supplies of medicines for public hospitals through efficient procurement and tendering procedures. We are advisors and consultants for key players in the healthcare sector, with whom we share important and highly specialist knowledge. Thus, Amgros helps provide the right conditions for better health solutions.

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